BROADCASTING AND MEDIA
In their daily business, the medium is the message for broadcast and media organizations. episode49 knows that their sites go well beyond simply providing additional information to supplement basic on-air content.
Forrester Research and Headlight Vision, in a study for Yahoo!'s "It's a Broadband Life", showed that over half of broadband users say they are using online and offline media simultaneously, turning to the Internet to supplement other traditional media such as radio, newspapers and television.
Meridith Jamin, director, consumer insights, Mediaedge:cia, said "The next frontier of integration is to take a message through the different media channels while adapting it to take advantage of what consumers most love about that particular channel. This will make for a richer, more compelling brand experience."
episode49 understands not only these needs, but the industry in which media providers operate, and what best satisfies those needs.
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CHATTANOOGA TIMES FREE PRESS
Description:
In the mid-summer of 2007, the Chattanooga Times Free Press hired episode49 to do a needs and performance analysis on timesfreepress.com after experiencing multiple problems from developments implemented by other vendors and developers over the years that began to plague the newspaper's website. The results of the 45 page analysis showed that potential future growth was impossible and would likely fail under the current platform.
As a result of the challenges outlined in the web analysis, a partnership emerged between episode49 and the Chattanooga Times Free Press.
"They delivered on every aspect of the project, meeting and exceeding our expectations throughout the process. They shared our goals and helped us meet them. I have worked with a lot of software and consulting companies," continued Bourn, "this was a true partnership; something I have not seen in a long time during my career."
Read the press release: HERE.
Solutions Applied:
Implementation:
Launched - March, 2008
