New York Times cites e49 work
Tuesday, April 04, 2006
"Nagourney's piece clearly speaks to what all candidates who want to win know: successful campaigns need effective internet based tools," said Ken Smith, managing partner and chief strategist for episode49, LLC," It is a credit to our involvement that he used some of our efforts as examples, and why the demand for our knowledge and political tools is rapidly growing."
episode49 offers direct candidate web development support through PoliticalSupport.com, a joint venture with the Bivings Group. PoliticalSupport.com services enable candidates to create campaign sites. The sites serve to communicate the important information about the candidate through presentation of issues (as pages or multimedia files), the candidate biography, blog entries and news that is relevant to the candidate's issues and message. The sites help supporters with campaign materials, which can be either downloaded or requested through the web, and with campaign contacts. Campaign activities, and the people needed to make them happen, are directed effectively with the events calendar, team manager, media manager and action center.
"Changing fundamentally how local organizations can approach their campaigns to best apply their resources is one of the benefits of this effort," said Smith, "it is in line with our expertise and commitment to political action."
The New York Times article analyzed how the Internet is transforming American politics and elections, "producing far-reaching changes in the way campaigns approach advertising, fund-raising, the mobilizing of supporters and even the spreading of negative information". Both parties are sharply increasing "their use of e-mail, interactive Web sites, candidate and party blogs, and text messaging to raise money, organize get-out-the-vote efforts and assemble crowds for rallies". The substantially lower cost and near immediate reach outperforms existing contact methods.
"I feel like a woolly mammoth," said President Bush's media consultant Mark McKinnon on the change from the dominant use of television advertising.
The article may be found HERE. Free registration is required to view the article (full article citation follows).
Information on the political tools available through episode49 is at PoliticalSupport.
New York Times Article Citation
The New York Times
April 2, 2006 Sunday
Late Edition - Final
SECTION: Section 1; Column 1; National Desk; Pg. 1
INTERNET INJECTS SWEEPING CHANGE INTO U.S. POLITICS
By ADAM NAGOURNEY
